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Google seeks to compete with Amazon and Microsoft with its first Arm-based CPU.
The development of custom processors has become a key strategy for cloud service providers to differentiate their offerings and meet the growing demands of data-intensive applications. This trend has led to increased competition in the chip market, traditionally dominated by Intel and AMD, as cloud giants leverage other companies' chips to create more efficient and profitable solutions for their customers. Now Google Cloud, a division of Alphabet Inc, has announced that streaming giants Spotify and Paramount Global are now using its newly developed Axion chip. This central processing unit (CPU), designed by Google with technology from Arm Holdings, aims to power streaming services more efficiently. The competitive advantage of the Axion chip The Axion chip is Google's latest offering in the cloud computing market, designed to compete with traditional CPUs from Intel and AMD. According to Google, the new chip offers significant improvements in energy efficiency, a crucial factor for cloud service providers and their customers.
The United States has a new and unforeseen set of sanctions against China. And NVIDIA is starting to lose patience.
On December 2, the Administration led by Joe Biden dealt one of its biggest blows to China's integrated circuit industry. His third major offensive in this area seeks to drastically limit the arrival of the chip manufacturing equipment he needs to produce highly integrated semiconductors, as well as cutting-edge integrated circuits, to Xi Jinping's country. And to achieve this package of sanctions, no less than 140 Chinese companies were placed on the US blacklist. In fact, these bans are primarily aimed at Chinese companies that design and produce lithography equipment involved in the manufacture of advanced semiconductors. The figures support it: more than 100 of the 140 companies that the US has included on its blacklist are manufacturers of lithography machines. Although these companies produce their own equipment, they need components from abroad to be able to do so, and this is precisely the dependency that the Administration led by Joe Biden has taken advantage of.
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